Modern Materials Handling’s Lead Generation Programs
The Audience Connect Lead Program finally answers the question “How can I measure the ROI of my investment in magazine advertising?“
Each month, Modern sends a digital edition of the print issue to readers who have requested it. Audience Connect Inquiry is a landing page for our digital subscribers that asks readers buying intent questions about their plans to purchase or evaluate over the next 12 months.
Modern offers single-sponsor webcasts supported by a full marketing campaign to promote the event and maximize registration.
We can also promote your produced webinar to our audience through the Audience on Demand Webinar Marketing Program.
The White Paper section of MMH.com offers vendors and service providers a vehicle for directing customers to your white papers or educational product information resulting in generating qualified leads.
Audience On Demand
Market your webinar to our audience!
Modern Materials Handling can take your already produced webinar and extend the reach of your promotion by sending it to our targeted audience of qualified material handling professionals. We will create and deploy an eBlast with a landing page featuring your event and a pre-populated registration page to capture leads.
EZ Lead Generation Programs
Modern Materials Handling‘s EZ Lead Generation Programs provide a quick and easy way to fill your sales pipeline by using our products. The only content we require from you is your logo. Sponsors can choose from our Editorial Webcasts, Special Digital Issues or Annual Editorial Research, which are all promoted to our audiences through a series of emails. We require registration for all attendees and downloads.
Your logo will appear on each email and registration page providing high-value branding, and we will include your product/service solution as a drop-down selection on the registration page for the question “What are you planning to purchase/evaluate in the next 12 months?” This ensures that you will receive highly-qualified leads.
Modern Materials Handling’s Branding and Traffic-Driving Programs
Third-Party and Video eBlasts
Using your provided HTML, we can deliver your message directly to our reader’s inbox.
Or take your existing video content and let us create a custom email and landing page to generate qualified leads for your sales funnel. Target your message by demographic and geographic selections including buying influences, job function and industry selects.
Engage our readers with your sales message as they consume related content on Peerless Media’s websites.
Direct qualified prospects to your website with an automated series of emails as they engage with content related to your product or service. Provide us with the appropriate related keywords for your business and we will administer your promotional campaign to drive them to your site as they are showing interest in these topics.
Account-Based Marketing (ABM)
Proactively target your ideal customer profile.
Compliment your B2B marketing strategy with an account-based marketing (ABM) program aimed at identifying and targeting prospects actively researching content related to your solution.
Retarget our highly targeted and qualified materials handling site visitors wherever they are online.
Native Advertising / Advertorials
SPONSORED CONTENT ON MMH.COM
Your content is posted on the MMH.COM Home page in the sponsored section. In addition, your content will be included in one This Week in Material Handling newsletter.
CUSTOM NATIVE ADVERTORIALS
Engage Modern Materials Handling‘s magazine readers with thought leadership content.
The promoted stories section of each issue is designed to give readers of Modern information and insight into your company and highlight how you can help solve a specific problem or increase their efficiency and productivity.
Custom opportunities include —
- “Leaders” Promoted Story
- “Challenge-Solved” Promoted Story
- “Diversity & Equity” Promoted Story
Own your market segment on MMH.com.
Our content on specific topics is aggregated on a single landing page that is surrounded by the sponsor’s banners and logos. Just your company is branded — not your competitors — in the place where your potential customers come to keep up to date on the industry news that matters to them.
- Inventory and Picking
- Data Capture
- Mobile and Wireless
- Containers and Totes
- Conveyors and Sortation
- Lift Trucks
- Loading Dock Equipment
- Overhead Handling
- Shipping Pallets
Newsletters and Banners on MMH.com
Engage Modern Materials Handling’s premium online community with your products through banner programs and product showcase opportunities.
As the only brand exclusively focused on the materials handling industry, MMH.com reaches the largest audience of materials handling decisionmakers for manufacturing, warehousing, and distribution center operations.
- Half Page
- This Week in Material Handling — 50,000 subscribers, deployed weekly
- Modern/MHPN Product Showcase — 35,000 subscribers, deployed monthly
- White Paper Showcase Newsletter — 75,000 subscribers, deployed monthly
- Special Editorial Focus Custom Newsletter — 50,000 subscribers
VIDEO MARKETING NEWSLETTER
Engage decision-makers with your product and company videos.
With video being so easy to view, consume, and share, The Video Newsletter gives you a powerful medium to engage materials handling decision-makers.
EDITORIAL PODCASTS — LEADERSHIP INSIGHT SERIES
Sponsor our popular podcast series!
Each week, our editors interview industry leaders on the latest trends and industry challenges. Take advantage of this unique opportunity to showcase your product / service to our highly engaged audience.
Special Editorial Features
Apart from our extensive monthly editorial coverage, Modern Materials Handling is thrilled to provide expanded coverage of crucial industry events and topics throughout the year. These special issues hold immense value for advertisers, offering value-added programs, exclusive research studies, and bonus distribution at key shows. It is an exceptional opportunity for advertisers to maximize their exposure and leverage the unique benefits associated with these highly sought-after editions.
Industry Show Coverage
Modern Materials Handling actively engages in prominent industry events all year round. Our commitment to offering advertisers a range of powerful and cost-efficient opportunities to showcase their materials handling solutions sets us apart. With our specially designed programs, you can leverage maximum booth traffic and gain extensive exposure to a highly qualified pool of prospects before, during, and even after these shows.
Automating the Warehouse Virtual Summit
Modern Materials Handling’s annual virtual summit focuses on helping warehouse and DC managers take the next step to make sure their facility evolves to become more nimble, allowing them to reimagine their processes and embrace the changes necessary to orchestrate an end-to-end, digital supply chain. Sessions on Automation, Mobility, Software, and Robotics enable warehouse/dc operations to prepare for growth.