Down-funnel leads from magazine advertising
Audience Connect Lead Program
Audience Connect Lead Program finally answers the question “How can I measure the ROI of my investment in magazine advertising? “
With every magazine issue, Peerless generates hundreds of qualified leads. Our readers are requesting to receive more information about the specific products and services that are advertised in the issue.
How it works:
- Each brand sends out the digital edition of the magazine to their subscribers.
- We have added Audience Connect buying intent questions on the landing page of the digital magazine. We ask readers what they are planning to purchase or evaluate over the next 12 months.
- Qualifying advertisers in the digital magazine participate in the buying intent response and receive all leads from those who check their box.
Request each brand’s MEDIA KIT for full program details.