Combine Original Market Intelligence with Lead Generation
PRG Market Research Briefs are a turn-key solution offering an unique opportunity for marketers to convey critical information to your target audience on a brand, product or solution, or market factors. Each Brief is a custom-developed report based on a market research study created collaboratively among the Brief sponsor, PRG market research group and on-staff industry experts.
Turn your brief into qualified leads
- Your Executive Brief is posted on our publication’s website and promoted to key target segments to gain maximum exposure.
- Customized registration page captures qualified leads.
- Dedicated marketing to our publication subscriber lists will generate numerous qualified leads.
- The final PDF e-report will also be provided for client’s own handling and distribution.
- Opportunity to present your Brief as a market research webcast where the results are delivered to a highly targeted audience. This is a unique opportunity to generate leads while strategically complimenting your overall marketing communication.
Some Examples of Research Briefs
Faced with rising costs and the complications associated with attaining the best rates, optimal routes and visibility into shipments, Peerless Research Group and Logistics Management conducted market research for Amber Road in 2011 to better understand how logistics and transportation operations are working to better understand and manage their international freight procedures and costs.
Findings showed that while costs are considerable, far too many operations are relying on outdated methods to calculate rates, select routes, evaluate carriers and handle billing and contract management procedures.
Survey results revealed that investments in RFID are justified and defendable as applications . . .
- improve inventory, asset and labor management practices
- reduce overall materials handling costs
- improve the quality of service provided to customers
One of the most significant and controversial issues facing logistics and transportation managers is how they will conform to CSA 2010 guidelines and properly plan for Hours of Service (HOS) program changes.
In June 2011, Peerless Research Group and Logistics Management conducted a survey with Kronos, Inc., to better understand how fleet operators are managing to control expenses while, at the same time, maintain satisfactory service levels. Our survey concluded that these regulations will force managers to replace a significant percentage of their drivers which will have a direct impact on productivity, capacity and costs. And while labor optimization and management is a critical initiative, only one-third currently rely on a labor management solution.
Distribution is one of the fastest-changing processes in the world of logistics. With the number of online and mobile orders on the rise, distributors are grappling with how to best control their costs while serving customers across multiple channels of distribution. Some call this “multi-channel distribution.” Others refer to it as “omni-channel distribution.”
Regardless of the term, the market is moving to a buy from anywhere/ship from anywhere/deliver to anywhere distribution model. Customers can buy an item in a retail store, over the Internet from a PC or laptop in their home or office, from their smartphone or their tablet or do it the old-fashioned way and ring up a call center. That order can be filled from a distribution center, a 3PL, a retail store or drop shipped from a manufacturer or a vendor. And it can be shipped directly to the customer’s residence or business, picked up at a store or delivered for pickup at a third party location.
While multi-channel distribution is thought of as a retail phenomenon, a study conducted by Peerless Research Group on behalf of Modern Materials Handling magazine for FORTE showed that distributors and manufacturers are also under pressure to meet the challenges of multi-channel distribution.