Making the Case

Expert Testimonial Presenting the Case for Your Solution to Multiple Levels of Decision-Makers

“Making the Case” is an eight to 10-to-15 page testimonial written by our leading PCC editorial team that positions your technology, platform or service as an essential business solution. “Making the Case” addresses the decision makers’ pain points—ROI, real day-to-day benefits, and provides them with solid evidence to convince their company to invest.

  • Co-branded with our industry-leading publication.
  • “Top 5 reasons why” type guide written to present the case to multiple levels of decision makers. Content infused with quotes and examples; references for where to go for more information.
  • Leverage our leading audiences to drive leads—content designed to address titles of decision makers who purchase your products or services.
  • Clients will receive and maintain ownership of all content.

Let PCC Design a Custom Push-Marketing Program to Our Audiences:

  • Custom eBlast promotional program to our industry leading audience.
  • Custom registration page for downloading the guide.
  • Leads from downloaded “Making the Case” guide.
  • Inclusion in eNewsletters.
  • Bonus Audience Connect Buying Intent Lead Gen Program.

Learn More about a Making the Case Program

Sample Making the Case

Optimized Omni-Channel Strategy
In this Making the Case, we explore the key challenges that shippers and logistics providers are dealing with on the parcel front.
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End-to-End Supply Chain Visibility and Control
In this making the case, we describe the essential best practices of using a cloud-based supply chain management (SCM) technology platform.
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Customized Material Handling Solutions
In this Making the Case, we look more closely at the growing interest in customized material handling equipment.
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